Scarcity plays a large role in the persuasion process. Opportunities are always more valuable and exciting when they are scarce and less available. We want to be the ones to own the rare items or to get the last one on the shelf. The more the scarcity of an item increases, the more the item increases in value, and the greater the urge to own it.
Now the key with scarcity and urgency is in the application. There are key elements that have to be implemented to make sure scarcity works. Most people use scarcity the wrong way and it becomes high lactose or cheesy. Join me for this week’s podcast The Most Abused, Overused, Still Need to Use Persuasion Technique
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