S25E9 - Ensuring ROI of Employee Experience and Organizational Brand Marketing Efforts, with JP Clement

In this HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) talks with JP Clement about ensuring ROI of employee experience and organizational brand marketing efforts. See the video here: https://youtu.be/oKYb_bTb9uI. JP Clement (www.linkedin.com/in/jpclement/) is the CEO of boomtime. He has over 30 years of experience in marketing, digital strategy and product management for companies ranging from startups to global brands such as Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. JP has worked for or helped companies in both the B2C and the B2B sectors and founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing. JP’s passions are analytics, digital products and creating the right strategy at the right time for the right audience. Check out Dr. Westover's new book, 'Bluer than Indigo' Leadership, here: https://www.innovativehumancapital.com/bluerthanindigo. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership, here: https://www.innovativehumancapital.com/leadershipalchemy. Check out the latest issue of the Human Capital Leadership magazine, here: https://www.innovativehumancapital.com/hci-magazine. Ranked #6 Performance Management Podcast: https://blog.feedspot.com/performance_management_podcasts/  Ranked #6 Workplace Podcast: https://blog.feedspot.com/workplace_podcasts/  Ranked #7 HR Podcast: https://blog.feedspot.com/hr_podcasts/  Ranked #12 Talent Management Podcast: https://blog.feedspot.com/talent_management_podcasts/  Ranked in the Top 20 Personal Development and Self-Improvement Podcasts: https://blog.feedspot.com/personal_development_podcasts/  Ranked in the Top 30 Leadership Podcasts: https://blog.feedspot.com/leadership_podcasts/