Missions to Movements The Marketing Secrets Behind Imani Collective's 595% 5-Year Growth
Imani Collective is an ethical impact brand crafting beautiful homewares from over 130 empowered artisans in Kenya. Through strategic partnerships, an ambassador program and paid advertising, they grew their Instagram account from a following of 900 to over 38,000!
There is so much magic in this conversation I’m about to bring to you today with Jenny Nuccio, Founder & CEO, and Annette Wilson, Director of Marketing & Events.
We chat through the power of social proof through user-generated content, how they launched paid ads with a $1,000 budget, the successful collaborations they’ve done, and the inside scoop on their Giving Tuesday campaigns (the last one generated over $16,000!)
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!
Learn more about Imani Collective, follow them on Instagram at @imanicollective, and shop their artisan goods, including the “Be Kind” hang sign I have in my office.
Check out Imani Collective’s 2021 Impact Report and become a part of their collective for as little as $15 per month.
Follow @jennynuccio on Instagram and check out The Moxie Podcast which shares more about individuals, organizations, and movements doing good in this world.
Follow Annette on Instagram at @annette.marie.wilson.
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
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