Your reviews don't just reflect guest experiences—they create them. In this essential episode, we're breaking down how guest expectations (shaped by prior reviews) can make or break your reputation. Discover the psychology behind reviews, how many you need for protection, and actionable ways to build your "safety net."

Key Takeaways:

Why guest reviews are shaped more by expectations than just the actual stay
How negative reviews influence new guests to look for flaws
The critical "40 review" milestone where bad reviews hurt less
How clean communication can buffer against mistakes and save reviews
The importance of consistency and exceeding expectations to maintain stellar ratings

Your reviews are doing more than you think—they're marketing for you. Stay sharp and proactive to avoid the downward spiral of negative feedback. Tune in to learn exactly how many reviews you need to create a safety net and ensure your short-term rental thrives. Don't forget to subscribe, share, and tap into our free resources below.

Check out our videos on YouTube: https://www.youtube.com/@ShortTermRentalRiches Grab your free management eBook: https://strriches.com/#tools-resources Looking to earn more with your property (without the headaches)? Chat with our expert management team: https://strriches.com/management-services/

286. Exposed: What Your Review History Is Telling Future Guests