Perplexity AI Perplexity in Trouble: Amazon Strikes Back
9 snips
Nov 12, 2025 A legal battle brews as Amazon accuses Perplexity of distracting customers with AI-driven product comparisons. The discussion delves into how this conflict reflects on who truly controls product discovery. Listeners learn how AI agents could enhance the shopping experience amidst Amazon's cluttered interface. The podcast explores the potential consequences of Amazon's request for bots to identify themselves, predicting user migration to alternative platforms if the war on AI agents escalates. Perplexity fiercely defends innovation against perceived corporate bullying.
AI Snips
Chapters
Transcript
Episode notes
Platform Control Is The Core Conflict
- Amazon's legal threat targets AI agent browsers that autonomously shop on its site, framing it as a customer-experience issue.
- Jaeden argues this reflects a broader battle over who controls product discovery and user flow.
Using AI Browsers To Shop For Me
- Jaeden describes using Perplexity's Comet and OpenAI's Atlas to delegate shopping tasks like finding specific shoes or items with filters.
- He finds the agent experience highly useful and says it's exactly what he wants as a user.
Competition Likely Drives Amazon's Pressure
- Jaeden suggests Amazon's motive is competitive: protecting its own underused Rufus AI and future agent features.
- He sees Amazon's complaint as defensive posture to avoid being front-run by third-party agents.