Selling on the Strategic Value with Mac Lackey

Today we’re talking with Mac Lackey, founder of Exit DNA, a company that helps business owners to understand the unique strategies that get results when it comes to an exit. Mac says he thinks of his life in two big pieces, with the first half being all about soccer. He says growing up, all of his goals were soccer related. He played through college and even professionally briefly. One day, he woke up and thought there was really no future in it for him, and he wondered what he would do with the rest of his life. One of his teammates was an engineer that needed help in marketing for his business. Mac joined this early-stage startup of about six people and instantly fell in love with the energy of a startup. He says he loves that you can be doing something different every day and that there’s always a lot to learn. Eventually, Mac would convince his engineer friend to resign and start a new business with him. They started an internet company in 1995, the early stages for that space. Mac says the company ended in a great result, and he was an entrepreneur forever more. -- The Exit - Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/