

Disrupting Growth: the secret tools behind Perplexity AI's rise
5 snips Jul 23, 2025
Discover how Perplexity AI is shaking up the search industry with innovative strategies that set it apart. The podcast highlights their impressive $18 billion valuation and reveals the crucial partnership with Airtel for market expansion. Insights into user acquisition trends showcase the importance of engaging new markets, especially in India. Tune in for unconventional tactics that could redefine business acceleration in the AI landscape.
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Perplexity AI's Rapid Growth
- Perplexity AI reaches an $18 billion valuation rapidly, challenging Google's search dominance.
- Their unique growth tactics differ significantly from competitors like OpenAI.
Exclusive Airtel Partnership in India
- Perplexity targets India's vast market via an exclusive 12-month partnership with Baharti Airtel.
- This deal grants free Pro access to 360 million subscribers, locking out other telcos.
Use Telecom Deals for Growth
- Form strategic partnerships with telecom companies to rapidly gain users in emerging markets.
- Provide free premium services to large user bases to boost adoption and valuation.