Founders' Forum Letting Go to Grow: Breaking Free in Business with Justin Currie
What if the key to business success is simply letting go? In this episode of Founders' Forum, Justin Currie, Owner of Thema Home Care, founder of Masters of Home Care, and Inc. 5000-recognized entrepreneur, shares how embracing the “Let Them Theory” transformed not only his mindset but also his business.
Justin’s entrepreneurial journey took him from the oil fields of Saskatchewan to launching a thriving senior care business in Pennsylvania. Along the way, he faced challenges—like being turned away at the border twice—but refused to let setbacks define him. Instead, he built Thema Home Care (named after his grandmothers Thelma and Jermaine) into a company known for premium, personalized care and a sustainable model that pays caregivers better than the competition.
Now, with systems in place and an executive director running day-to-day operations, Justin has achieved the freedom to spend more time with his growing family while continuing to expand into memory care services. His story is a powerful example of how to design a business that serves both your clients and your lifestyle.
Key Takeaways:
- Why “letting go” of control can open the door to growth and freedom
- How to build a premium service model that benefits both clients and caregivers
- Lessons from overcoming immigration and startup challenges
- Structuring a business to thrive without needing you 24/7
- Smart ways to integrate AI into operations while keeping a human touch
- Justin’s reminder: “Don’t confuse motion with progress.”
About Justin Currie:
Justin Currie is the sole owner of Thema Home Care, recognized on the Inc. 5000 list for its rapid growth, and founder of Masters of Home Care, a consulting firm dedicated to helping home care agency owners scale to $5 million in revenue. Originally from Saskatchewan, Canada, Justin now resides in Downingtown, PA, with his fiancée and three dogs.
Connect:
Website www.themahomecare.com, www.mastersofhomecare.com
LinkedIn linkedin.com/in/justin-currie-958565278/
YouTube youtube.com/channel/UCTp9wknIFODgUPEIY8T8WKg
Newsletter https://homecaremba.com/
This episode is brought to you by Masters of Home Care; helping home care agency owners attract more clients, retain caregivers, and scale with freedom. Visit mastersofhomecare.com to learn more.
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