IN CLEAR FOCUS: Nick Bennett, co-founder of TACK and author of "B2B Influencer Marketing," discusses the evolution of creator partnerships in B2B marketing. Nick shares insights on building authentic relationships, measuring ROI, and leveraging LinkedIn effectively. He emphasizes the growing importance of micro-influencers, video content, and maintaining authenticity in an AI-driven landscape. Learn how B2B brands can develop successful influencer strategies and foster a creator-first mindset.
