Using Email to Improve the Ecommerce Buying Experience with Michael Affronti, SVP at Salesforce Commerce Cloud

Ecommerce has exploded over the past decade—particularly during COVID-19 when in-person retailers were forced online. 

Naturally, this ecommerce burst has had massive implications on the world of email. As the channels consumers can use to shop and interact with brands multiply, it can be difficult to keep the customer journey clean and consistent. Since ecommerce is here to stay, let’s get to the bottom of how marketers can use email to create a better ecommerce buying experience. 

In this episode of Email After Hours, Michael Affronti, SVP and General Manager at Commerce Cloud, uses his nineteen years of domain experience to shed light on how companies should use emails to raise engagement levels and get to know the ecommerce customer better. 

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