263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)

Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.

Here’s what we cover:

02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO

05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives

11:10 The Role of Customer Feedback in Marketing

13:48 Repositioning MoEngage in a Changing Market

16:32 Navigating AI in Customer Engagement

19:33 Positioning and Storytelling Across Regions

26:52 Cultural Nuances in Storytelling e.g. India versus US

28:07 The Importance of CEO Buy-In

30:43 Customers as your Heroes and why that's such an important mindset shift

43:47 The Nuances of AI in Marketing - Aditya's hot take

Aditya on LinkedIn: ⁠⁠linkedin.com/in/adityavempaty

MoEngage: ⁠⁠⁠⁠www.moengage.com

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