AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Publisher Podcast by Media Voices
The Wall Street Journal's Edward Hyatt on the changing SEO landscape
Apr 15, 2024
Edward Hyatt, Director of Newsroom SEO at The Wall Street Journal, discusses the changing SEO landscape in the news industry. He highlights differences in strategies between subscription and non-subscription publishers, the evolution of SEO over the past decade, and the potential impact of AI on SEO. The episode also delves into Forbes' fraudulent ad practices and the detrimental effects on the digital advertising ecosystem.
40:18
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Subscription publishers focus on targeted search intent optimization for audience engagement, while ad revenue sites prioritize trend-driven traffic growth.
- AI's impact on SEO involves the threat of zero-click search results bypassing publisher content, emphasizing the need for user expertise and distinctive perspectives to combat commoditization.
Deep dives
SEO Strategies for Subscription vs. Ad Revenue Publishers
SEO strategies differ between subscription and ad revenue publishers, as highlighted by the director of newsroom SEO at the Wall Street Journal. Subscription-based websites focus on targeted search intent optimization to engage with audiences interested in high-quality content, fostering deeper connections with readers who value trusted publishers. In contrast, ad revenue sites may prioritize trends to drive more traffic. The increasing importance lies in building relationships with the right audience rather than maximizing page views.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode