The Role of the Next Generation in Driving Change

In this episode, Claudia Gomez of Trusted Family joins Francesco to discuss the challenges faced by family businesses and the importance of having difficult conversations. She highlights the tendency of families to avoid conflict and the consequences of not addressing hard topics and suggests greater vulnerability and self-awareness is needed in order to initiate these conversations and build trust within the family. She also explores the role of the next generation in driving change and finding their own path within the family business. 

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