Today’s guest is Evin McMullen, co-founder and CEO of Disco.xyz.

We start and end this episode with Evin framing identity as the coolest, most interesting thing people should be working on. She paints such a compelling picture in language that’s so accessible, and she shares tips on how the rest of us can level up our messaging to attract more users as well.

We break down Disco’s product and the origin of their term of choice—the “data backpack”. We go into some of the choices they made in their journey, including how NFTs and verifiable credentials relate in web3, and how they’ve tackled the 3-sided cold-start problem most IDtech businesses face. We also spent some time talking about the factors that make now such a compelling moment in time for digital identity and IDtech product builders.

Evin is easily one of the most fun people in the digital identity world. She has such a way of taking complex things and turning them into snack-able bits of content. If you don’t come out of this episode with a new pithy way to describe digital identity, you should probably go back and listen again because there are so many useful takeaways.

To get your very first data backpack, visit app.disco.xyz. Learn more about Disco at disco.xyz, and follow Disco on Twitter @discxoxyz. Follow Evin on Twitter at @provenauthority. And feel free to join Disco's Discord community.

Reach out to Riley (@rileyphughes) and Trinsic (@trinsic_id) on Twitter. We’d love to hear from you.