#54 - JP Drake - Price Gouging, Debt Crisis & The Fight for Aussie Shoppers

Aug 14, 2025

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🎙 In This Straight-Talking Episode of the 2 Worlds Collide Podcast, I sit down with JP Drake — the powerhouse behind Drakes Supermarkets, Australia’s largest independent grocery chain, known for taking on Coles & Woolies head-on.

From pushing trolleys as a teenager to steering a $1+ billion retail empire, JP’s story is as gritty as it is inspiring — and he’s not afraid to call it exactly how he sees it.

We dive into:
🛒 How he went from “trolley boy” to company director — and the lessons learned along the way
💰 Price gouging by the supermarket giants — and why it’s hurting everyday Aussies
📉 The state of Australia’s cost-of-living crisis, debt blow-out & immigration pressures
📱 Why he’s using social media to fight theft, spark debate & stay connected with shoppers
🏪 The future of independent retail in a country dominated by big players
👨‍👩‍👧 The balance between business growth, community impact & family life

This is a raw, no-fluff conversation with a bloke who’s walked the aisles, fought the giants, and built a business on loyalty, grit, and doing what’s right for the customer.

📌 Timestamps for Easy Navigation:
0:00 – Intro
05:00 – JP’s journey from trolley boy to retail boss
20:00 – Price gouging & supermarket competition
40:00 – Australia’s debt, immigration & cost-of-living pressures
1:05:00 – The role of social media in modern business
1:20:00 – Final thoughts

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