Rachel has spent over a decade at Work&Co. In the episode, we discuss the company's unique origin story and how it has evolved alongside the transformative changes in the world of technology.
We talk about..
1. The importance of carving out space for creative risk, which clients demand because they find it challenging to accomplish in their environment.
2. How constraints increase the odds of innovation.
3. Why is simplicity hard? Because it requires a combination of iteration and bravery.
4. Experience matters- be a user, feel and find the frictions- go to the edge and experience those use cases because innovation comes from trial and immersion.
5. AI is transformative, but now is the time to get deep into the sandbox and play.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising