The Ninja Selling Podcast The Ninja Perspective on Pop-Bys
The Ninja Perspective on Pop-Bys
In this latest episode of the Ninja Selling podcast, Matt and Garrett explore the topic of pop-bys, the marketing practice where agents stop by potential clients' homes or businesses to give them gifts and make a connection. Our hosts routinely receive many questions about whether pop-bys are considered a Ninja approach and are eager to provide their insights here today. Together, they delve into the importance of considering the intention behind gifts and how it can affect the impact on the recipient, noting as well the difference between a well-intentioned, personal gift and a branded item.
They then dive deeper into this idea of value and the intention behind it, discussing the common pitfall of making things about oneself instead of others, and emphasizing the importance of considering the value that a gift brings to others, especially in marketing. They touch on the thank you economy and the Ninja way of doing things, and refer to Gary Vee's book, "The Go-Giver" along the way. Our Ninja experts conclude that the key to successful marketing is to consider the value it brings to those who receive it, and that the first question to ask yourself should always be "Does it add value?" rather than "Does it make money?"
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Episode Highlights:
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Pop-bys and the Ninja approach
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Doing them with the right intention
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Understanding the impact of pop-bys on the likelihood of referrals
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The difference between a branded gift and a simple, thoughtful gesture
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The value of face-to-face interaction
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The common pitfall of making things about yourself
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The first question to ask in marketing
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The thank you economy and the Ninja way of doing things
Quotes:
"This is where the pop-bys get kind of weird because very quickly they go into a pursuit mode."
"If you're sitting here saying like, ‘I have stuff that I want to share with people that I think is going to change their life,’ it brings this better, different intention with it that can cause business to happen."
"All of a sudden, we're all about them. We're talking about them."
"The intention is about giving them something for them. It's not about something that has been turned into something about the real estate agent."
"Liking something and truly embracing and loving something, and that being something that elevates you in their reticular activating system to send referrals are two totally different things."
"This is an opportunity to be face-to-face with somebody, potentially have a conversation, or if they're not home and you're dropping off, create a series of interactions."
"And the intention behind it is its value, and at the end of the day, is it about me or is it about them?"
"The key to successful marketing is to consider the value it brings to those who receive it."
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Garrett
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