What does it take to build a brand that actually scales?

In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts.

Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies turn insight into real, compounding impact.

You’ll hear:

Why a brand is not your logo and what it actually is
How founder alignment drives both culture and brand
The questions leaders must answer to attract like-minded talent

Subscribe for more founder-first conversations every week.

Connect:
→ Follow Jed on LinkedIn: https://www.linkedin.com/in/jedmorley/
→ Follow Mark on LinkedIn: https://bit.ly/MarkAbbott

Resources:
→ Learn more about Backstory Branding: https://www.backstorybranding.com/
→ Read Building a Brand That Scales: https://www.backstorybranding.com/books/building-a-brand-that-scales
→ Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT

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