Understanding the Media Environments of Different Generations

Douglas Rushkoff discusses how the media environment in which individuals grow up shapes their perception of the world. He highlights the differences between a scribal world, a printing press world, a radio world, a television world, and the current digital media world. Rushkoff emphasizes the shift from a collective television media environment to a discrete digital media environment, where everything is broken up into individual digital experiences. He argues that understanding this evolution is crucial, as it impacts how humans and computers interact.