Welcome to CRO Stories, a new segment of the RevOps Corner podcast, where we interview brilliant CROs and GTM experts to discover how revenue leaders are making massive impact in B2B SaaS. In this episode our host, USC Marketing Manager Rachael Bueckert , interviews Jessica Gilmartin, former Chief Revenue Officer and Chief Marketing Officer at Calendly.
Jessica shares her extensive experience in marketing and sales, detailing her journey from Google to startups like Piazza and eventually to Calendly. She discusses the challenges and strategies behind integrating sales and marketing functions, particularly in a Product-Led Growth (PLG) and Sales-Led Growth (SLG) hybrid model.
00:25 Jessica Gill Martin's Career Journey
02:23 Restructuring and Team Alignment
06:40 Implementing Changes
07:26 Restructuring the Sales Org
12:33 Results of Sales and Marketing Collaboration
20:03 Future Plans and Advice for CROs
GTM Science - A show for GTM and RevOps leaders