Life is a series of choices. To choose means to select freely after consideration, to decide upon, to vote (important reminder!), to have a preference. This implies both freedom and responsibility.

Joining me to discuss on Camera Ready & Abel to discuss the phrase You Choose! is legendary Talent Executive, Producer and Casting Director, Beth Schiff, who believes in the power of choosing so much she named her business You Choose Creative.

Beth has more than twenty years in the entertainment industry, and for over 12 of those years led the casting team on Food Networks' juggernaut, Chopped, developed by our dear podcast friend, Dave Noll, and his partner Cleve Keller, and for the past two years has shaped the talent at Yahoo Creative Studios.

Beth reminded me that in any creative endeavor the rule of Fast-Good-Cheap applies. If you want Fast + Good, it won't be cheap. If you want Good + Cheap it won't be fast. If you want Fast + Cheap it most definitely won't be good. You get two out of three. You choose.

More key takeaways:

• Perspectives are always different
• Everyone can benefit from comedy improv training + media training
• Practice! Record yourself and do mirror work
• Be discoverable
• Be memorable because no means not now and we'll call you again next time
• Get out of your head by thinking about what makes you smile

In addition to uncovering and shaping compelling stories for TV, branded content, podcasts, events, and corporate projects, Beth is producing a documentary about climate change and our food system coming out late 2023.

Connect with Beth via Instagram and LinkedIn.