Scale Your SaaS 153: Exact Steps to Launching Your SaaS Company – with Lee Gladish
EPISODE SUMMARY
Lee Gladish, the Co-founder, and CEO of AirborneApp discuss the right steps SaaS founders should take when launching their software companies with Matt Wolach, the host of SaaS-Story in the Making Podcast.
Lee talks about the importance of prospecting and how fundamental it is to succeed in a chosen niche. Lee elaborates on the art of problem discovery as a core to mapping out a unique selling proposition, spotting unserved markets, and figuring out that ideal sales process.
Lee also shares mistakes startups and early-stage companies are prone to make when getting off the ground. Lee rounds off with pieces of advice to new software founders starting.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Exact Steps to Launching Your SaaS Company
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor
Guest: Lee Gladish, Co-founder, and CEO of AirborneApp
TOP TIPS FROM THIS EPISODE
- Invest in Discovery
- Be a Master of the Sales Art
- Niche Down
EPISODE HIGHLIGHTS
- Talk to Your Market
- Pace Yourself
- Learn the Ropes First
TOP QUOTES
Lee:
[06:50] “If you are going to be prospecting to your market before you have a product and they [your market] are not talking to you, you should probably put on the brakes.”
[16:37] “If you do not know the right way to sell, you should not bring in someone to do it for you.”
[21:10] “There is no quick, silver bullet to getting sales. You have to put in the work.”
LEARN MORE
To learn more about Lee Gladish and AirborneApp, visit: https://www.airborneapp.io/
You can also find Lee Gladish on LinkedIn at https://www.linkedin.com/in/leegladish/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt
Get even more tips by following Matt elsewhere: