The Best One Yet đ âKirkland vs. Trumpâ â Costcoâs tariff lawsuit. EstĂ©e Lauderâs AI perfume. Dellâs $250 donations. +TBOY LIVE TOUR
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Dec 3, 2025 Costco is taking on Trump with a lawsuit over tariff refunds, cleverly using the situation as a marketing strategy. Estée Lauder's partnership with Google to create an AI-driven perfume chatbot has not only captured scents but also doubled sales, proving AI can bring tangible benefits. Meanwhile, Michael Dell is changing gift-giving for kids with a massive donation to fund brokerage accounts, highlighting the power of small investments over toys. It's a blend of legal drama, tech innovation, and financial empowerment!
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Hosts Announce Nationwide Live Tour
- Nick and Jack announced the T-Boy live IPO tour across seven cities in 2026 and shared past live-show energy.
- They described turning one-off rock-show vibes into a nationwide in-person offering with tickets going on sale Friday.
How Costco Is Absorbing Tariffs
- Costco said it's absorbing tariff costs on essentials like produce while passing on increases for discretionary items like flowers.
- The company hasn't disclosed total tariffs paid but positioned the suit as protecting low prices for members.
Brand Values Trump Politics
- Costco framed its lawsuit against Trump's tariffs as consistent with its core promise to save customers money.
- The filing was as much a marketing play as a legal challenge, using its household name to draw attention.