From Data to Donors: Candid’s Tips for Smarter Social Media

Are you ready to transform your nonprofit’s social media game—even if you have limited time, minimal staff, and an already overflowing plate? In this sparkling conversation, host Julia Patrick sits down with Kate Myers Emery, Senior Digital Communications Manager at Candid.org, to pull back the curtain on how to leverage sparse resources for maximum impact. If you’ve ever felt overwhelmed by the endless “content beast,” Kate offers an exciting new approach: treat your existing material like an all-you-can-eat buffet—select bite-sized pieces, repurpose them creatively, and share them repeatedly with fresh twists. After all, most of your audience never even sees your post the first time around!

Throughout this episode, Kate explains that social media isn’t just about flashy graphics or catchy captions—data matters, and so does careful experimentation. She walks us through how Candid systematically tests new platforms (like TikTok or Threads), sets clear goals for each experiment, and decides whether the return on investment is worth the time and mental bandwidth. By adopting this mindset, you’ll never again feel pressured to be everywhere all at once. Instead, you’ll have the freedom to focus on what truly moves the needle for your unique organization.

One of the biggest revelations? “You need to repeat because 93% of them didn’t see it the first time around.” By embracing repetition—and giving yourself permission to repost your best content—your nonprofit can spark deeper engagement and cultivate a more informed, motivated supporter base. Kate’s insights and success prove you don’t need a massive staff or a full-time social media guru to excel; all you really need is creativity, consistency, and a willingness to learn from your experiments.

Now is the time to revamp your strategy and turn your social media channels into powerful storytelling tools. Whether you’re aiming to boost donations, recruit volunteers, or simply raise awareness, this discussion is packed with actionable tips that will help your NPO stand out from the digital noise. Dive in and discover how “less” can truly be “more” when it comes to nonprofit social media!

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