Ageless Truths in Marketing, Brand Building, & The Marketing Impact of The Metaverse w/ Ryan Alford (CEO)

In this episode, Shamus Madan interviews marketing expert, Ryan Alford, discussing his background, the creation of RadCast, and the importance of curiosity in entrepreneurship. They delve into best practices for podcast growth, Instagram branding, and the potential impact of the metaverse on marketing. Ryan also shares the seven ageless truths in marketing and the importance of motivation in brand building.

Welcome everyone, thanks for joining us on the MBIT Podcast discussing tech and entrepreneurship. Today Ryan Alford (the host of the Radcast) podcast joins to discuss how to build your personal brand, marketing, and the metaverse. The Radcast is a top 25 US marketing and business podcast featuring marketing tips, trends, industry stories, and a wide variety of guests. Best known for his work on brands like Verizon, Lexus, and the NFL Ryan has developed some of the most well-known creative campaigns of the last 15 years. Listen to the episode to hear how you can take advantage of these little-known tips to building your brand.

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(0:00) Introduction and welcoming Ryan Alford (1:13) Ryan Alford's background and experience in marketing (4:29) The role and importance of curiosity in entrepreneurship (5:59) Creation and growth of RadCast (8:30) Best practices for starting and growing a podcast (13:58) Instagram's relevance and best practices for brand-building (17:54) Impact of the metaverse on marketing and the future of social media platforms (26:01) The 7 ageless truths in marketing (28:58) Importance of motivation and long-term approach in brand building (31:14) Ryan Alford's final thoughts and resources (31:31) Episode wrap-up with Shamus Madan