Demand Efficiency cover image

Demand Efficiency

After years in the making, former HubSpot CRO, Mark Roberge unveils his new paradigm for product-market fit and the ebook to get you there

May 18, 2020
27:14

Episode OutlineEpisode Outline

[02:39] Mark’s experience in the HubSpot team

[07:16] Steps he used to achieve product-market fit

[11:13] Lead indicator of retention 

[12:04] Steps in identifying leader and getting the economics right 

[14:34] The process of getting prospects through the funnel

[16:35] Lessons from managing and onboarding people

[19:22] The importance of getting data through customer cohorts

 

Mark’s Inspirations:

John McMahon

David Skok

Brian Halligan


Connect with Mark

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