In this era of pandemic-induced market volatility, advisors are systematically searching for investment products that limit downside losses. They are willing to give up some upside potential to reduce their exposure to painful, black-swan events like we have seen. One of the product types designed to do this and that has benefited from strong asset flows is defined-outcome ETFs. Here today to talk about how those ETFs work is one of the principals from Innovator ETFs, the leading provider of defined-outcome ETFs.
