108. Using Data to Drive Content Creation with Jennifer Grayeb

Sitting in front of your Google Analytics dashboard is probably not your idea of a good time. But with a little help from your data, you can stop blindly publishing content and start making informed decisions about what content you need to share with your audience. I promise you'll save SO much time and frustration.

In today's episode, I'm chatting with Jennifer Grayeb, CEO of The Nimble Co. about data—data to help drive what content you're creating, the data you should be paying attention to, and data you can let go of.

And, of course, Jennifer is one of the speakers at The Content Experiment Summit starting March 15, 2021! You can sign up right now at The Content Experiment Summit. If you're listening in real-time, registration is open NOW and we get started in just a few days

Mentioned in This Episode

• The Traffic Insights Dashboard
• Demystifying Search Engine Optimization with Meg Clarke
• The Content Experiment Summit

About Jennifer Grayeb

Jennifer Grayeb is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their numbers so they can make data-driven and profit-generating marketing decisions. She recently left her senior strategy role at a Fortune 5 company where she had 6 roles in just 7 years. While in that role, in just 2 years she built a productivity blog that reached over 2 million page views per year, which she went on to sell.

In every role she's had or every company she's owned, one thing has been consistent: she delivers results without working 80 hour weeks. Now she helps others do the same with one of her best-kept secrets - data.

You can stay up to date with Jennifer on her website or by following her on Instagram and Facebook.