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Matt Treacey combined his background in ecological science with his work as a marketing consultant for the world’s top business authors. He discovered that marketing can follow the same healthy growth orders of natural ecosystems and that authors can implement these ideas to create their own healthy marketing plans.
In this episode of “Authors Who Lead,” I talk with Matt about his book, Natural Orders: Email Marketing Automation Strategy for Small Online Business, and how authors can see marketing as growing healthy relationships rather than a one-time stressful venture.
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