

How Trump became ‘toxic’ for Dutton
Apr 15, 2025
Sarah Ferguson, host of ABC's 7.30 program, delves into the current Australian election campaign and the challenges Peter Dutton faces due to his association with Donald Trump. She analyzes how the Coalition's shift toward 'Trumpism' has backfired politically. Ferguson also discusses the personal narratives of leaders like Anthony Albanese and Dutton, illustrating how their backgrounds influence voter perceptions. The impact of authenticity and emotional trust in campaigns is highlighted as crucial for both parties amidst shifting public sentiments.
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Albanese's Backstory
- Anthony Albanese frequently references his upbringing in public housing with a single mum.
- This resonates with voters due to its perceived authenticity and connection to his present character.
Dutton's Dual Identity
- Peter Dutton emphasizes his background as both a police officer and a successful businessman.
- His experience in the police force, particularly in the sex offenders unit, deeply impacted him.
Dutton's Media Strategy
- Peter Dutton avoided interviews with less sympathetic media for a year.
- This might have made him less prepared for the intense scrutiny of an election campaign, according to Sarah Ferguson.