Sales Gravy: Jeb Blount

4 Warning Signs You Are Pushing Clients Away

11 snips
Jul 3, 2025
Communication styles can make or break client relationships. A story from Justin Goldstein highlights how frequent outreach can be perceived as annoying rather than helpful. It's essential to tune into clients' preferences, valuing quality over quantity. Personalizing communication, like opting for text over calls or adapting the frequency of check-ins, is crucial. The discussion emphasizes that understanding clients and using emotional intelligence are key to avoiding pitfalls and building lasting trust.
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INSIGHT

Using PR to Boost Sales

  • Media placements increase brand credibility and can energize stalled sales conversations.
  • Sharing earned media coverage with prospects adds value and helps move deals forward.
ADVICE

Customize Client Communication

  • Understand each client's unique communication preferences to avoid overwhelming them.
  • Tailor your communication frequency and channels; over-communication can annoy clients.
ANECDOTE

Lesson From Excessive Client Calls

  • Early in his career, Justin Goldstein called clients frequently to solve issues quickly by phone.
  • He learned clients found excessive calls annoying, leading him to reduce calls and prefer email updates.
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