Product in healthcare, and why the best product doesn’t win with Kat McDavitt and Michael Mann Episode # 19

Product in healthcare, and why the best product doesn’t win with Kat McDavitt and Michael Mann

Read more about Kat and her bio below:

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Are you interested in being a guest on our show? Would you like to learn more Planetary Health First Mars Next or to join us as a quest or partner?

michael@planetaryhealthfirstmarsnext.org

Do you need talent acquisition for IT and Engineering and highly difficult to fill technical roles? Michaelm@desanticorp.com 

Cool takeaway on live show was:

An example example of Flow that might of been the better product or better than Asana later got crushed by Asana. In this twitter link below the founder does a deep dive on how he got his A#s handed to him by Asana.

Here’s a link to that thread about Asana:

https://twitter.com/awilkinson/status/1376985854229504007?s=20

Kat McDavitt is the president and founding partner of Innsena, a consultancy supporting organizations operating in the healthcare sector. She is the head of the consultancy's market access and public affairs practice and a national expert in data acquisition strategy and data use agreements, including the exchange and use of sensitive information covered under CFR 42 Part 2.

Previously, Kat served as chief of external affairs and chief marketing officer for Collective Medical, the largest network for care coordination in the United States. She led the company’s government and public affairs, market access, marketing, advocacy and public relations functions. Collective Medical was acquired by PointClickCare in late 2020, the nation’s largest senior care technology platform.

Kat is also the founder, CEO and board chair of the Zorya Foundation and the foundation’s award-winning Mothers in Medicine fund. Zorya Foundation provides cash grants—primarily for childcare—for women working in the healthcare industry. As an advocate for women in the workplace, Kat started the Zorya Foundation to bridge the gap for women as they work toward their own definition of professional success. 

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