Capturing Value with SaaS Pricing - with James D. Wilton, Author Capturing Value

This episode of the “Metrics that Measure Up” Podcast features James D. Wilton, Author of Capturing Value - The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth and Managing Partner, Monevate

During our conversation we covered four primary topics with James:

• Actual Value versus Perceived Value - which matters most
• Price Metric Evaluation Criteria
• Innovative Monetization Strategies
• Measuring a Customer’s Willingness to Pay

If you are considering changing your existing pricing model and/or introducing new pricing for either an existing or new product - like a new AI module, this conversation is loaded with great ideas and insights into the different pricing models being used in the B2B SaaS industry!!!

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