Amtower Off-Center

Challenges facing the GovCon market

Mar 31, 2022
Matt Donovan from the Merritt Group discusses marketing issues facing government contractors, including building trust and relationships in the GovCon market, formulating value points and incorporating competitor concepts, shaping messages for specific activities in the government market, challenges of messaging in the GovCon market, exploring sub communities on LinkedIn, and the importance of innovation and collaboration in the GovCon market.
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Episode notes
1
Introduction
00:00 • 2min
2
Building Trust and Relationships in the GovCon Market
01:44 • 17min
3
Formulating Value Points and Incorporating Competitor Concepts
19:12 • 2min
4
Shaping Messages for Specific Activities in the Government Market
20:54 • 3min
5
Challenges of Messaging in the GovCon Market
23:45 • 9min
6
Exploring sub communities on LinkedIn and reaching out to developers in federal agencies
32:24 • 2min
7
Importance of Innovation and Collaboration in the GovCon Market
34:23 • 7min