Pop psychology is fun, if not that useful. Pop analytics can be dangerous! What IS pop analytics? It's a term coined (as far as we can tell) by analytics legend Kevin Hillstrom, and we managed to get him on the show to chat about it! The fact that it turned into a therapy session for Tim was just an added bonus. NOTE: We hit a glitch with Kevin's audio 45 minutes into the episode and have done our best to work around it. It was especially painful, in that he had some very nice things to say about the show, but, alas, the choppy audio means we won't be able to repurpose the clip for marketing purposes! We apologize for the glitch. It was something we didn't recognize for what it was when it happened, but now we know!

See the show notes, links, and transcription at: http://www.analyticshour.io/2017/01/17/054-pop-analytics-with-kevin-hillstrom/.