This week Cut The Crap Podcast features the management book, 'Make it All About Them.'

Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics.

There were 4 Golden Nuggets taken from 'Make it All About them.'

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