The launch tactics of a rebrand can make or break the success of the change. In this bonus episode, host Blake Howard and Brand New’s Armin Vit have a casual nerding-out as they each share their best and worst rebrand launch examples.

Brands covered in this episode:

London 2012 Olympics by Wolf Ollins
Block 2022 done in-house
MailChimp 2017 by Collins
Kia 2021 by Blackspace
Iceland Football Team 2020 by Brandenberg
AirBNB 2014 by DesignStudio
Staples 2019
Comcast 2012
City of Florence 2022 by Tatum Design
Toyoko 2020 Olympics
Gap 2010 by Laird and Partners
Best Buy 2018 done inhouse

For more on Armin Vit visit: https://www.underconsideration.com/ or https://www.underconsideration.com/brandnew/

To see the changes of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), edited by Gabe Kitzman , and artwork by Rachel Jackson.

Bonus: Best and Worst Brand Launches with Armin Vit