In this episode, we're joined by returning guest Colin Sidoti - the cofounder and CEO of Clerk.

Clerk is a comprehensive user management platform.

What we cover:
- The origin story and South Park Commons
- Clerk's dramatic growth since the first episode - what changed? What did they do right?
- 7% growth per week
- Tiny details that improve the developer experience
- How to you know if a change is better - watching people's faces as they try it
- The difficulties of bringing new joiners up to speed in a very high context environment
- Obsessions of founders
- Zuckerberg's obsession and South Park Commons talk
- Nick Parsons appreciation: why it's hard to hire good developer marketing people
- The uniqueness of marketing developer tools
- Buying a van and parking it outside YC
- Local marketing campaigns in San Francisco

Links:
- Clerk https://clerk.com/
- Colin's Twitter https://x.com/tweetsbycolin
- Nick Parsons' Twitter https://x.com/nickparsons
- Jakob's tweet https://x.com/jakeplusev/status/1827791946380877828
- Malte Ubl's blog https://www.industrialempathy.com/
- Zuck's talk at South Park Commons https://www.youtube.com/watch?v=02fBBoZa9l4

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