Dave McGinn, a Globe and Mail reporter, dives into the shifting voting patterns of millennials, revealing a surprising trend: many are gravitating towards the Conservatives. He discusses the economic pressures, like rising housing costs and inflation, fueling this discontent with the Liberals. McGinn shares personal anecdotes from millennials who once supported Justin Trudeau but now feel betrayed. The podcast explores the Liberal Party's struggle to re-engage a disillusioned younger generation and whether they can regain their trust in future elections.
Millennials are increasingly dissatisfied with the Liberal Party due to unmet promises and economic struggles, prompting a shift toward the Conservatives.
Economic challenges like housing costs and inflation have led millennials to view the Conservative Party as a pragmatic alternative despite traditional ideological misalignments.
Deep dives
Millennial Discontent
Many Canadian millennials report feeling financially insecure and unfulfilled despite achieving professional success. As they navigate adult responsibilities like raising families and managing rent, there is a pervasive sense that the economic landscape is increasingly unfavorable. Polling data reveals that a majority perceive older generations as creating barriers that inhibit their progress, leading to a notable shift in their political allegiances. This demographic is now reconsidering their voting preferences, moving away from traditional liberal support due to dissatisfaction with their current circumstances.
Shift in Political Support
Millennials overwhelmingly supported Justin Trudeau in the 2015 election, significantly contributing to his majority win through increased voter turnout. However, their initial enthusiasm has declined, with many expressing disappointment at unmet promises like electoral reform and ongoing economic struggles. Current surveys indicate a substantial portion of this age group is now aligned with the conservative party, motivated not by a complete ideological shift but rather a desire to rebuke the liberals. This voting trend highlights a generational disenchantment with the status quo and a search for alternatives that address their pressing concerns.
Economic Realities and Political Messaging
Increasing housing costs and inflation have shaped millennials' perceptions of viable political alternatives, with many viewing the Conservative Party as a potential solution. While acknowledging that their alignment with conservatives might stem from a response to dissatisfaction, the lack of confidence in progressive alternatives like the NDP has contributed to this pivot. Millennials surveyed have noted the effectiveness of conservative messaging in resonating with their frustrations, despite some reservations about embracing a party traditionally seen as less progressive. Ultimately, support for the Conservatives indicates a pragmatic approach to finding solutions amid mounting economic challenges.
A November Abacus Data poll found that 38 per cent of millennial voters are planning on voting for the Conservatives, compared with 22 per cent for the Liberals, in the next federal election. This is a major shift from when millennials clinched Prime Minister Justin Trudeau’s first majority win in 2015.