Everyday AI Podcast – An AI and ChatGPT Podcast

EP 77: How To Use AI For Competitive Insights

Aug 10, 2023

Yogesh Chavda, Founder of Y2S Consulting and a marketing veteran with experience at Procter & Gamble and Spotify, shares his expertise on leveraging AI for competitive insights. He discusses transformative AI tools that enhance productivity, streamline research, and empower small businesses to craft innovative marketing strategies. Yogesh dives into practical applications of AI, including plugins for ChatGPT that create engaging content and revolutionize data processing. His insights shed light on the evolving landscape of competitive analysis with AI at the forefront.

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ANECDOTE

Discovering ChatGPT

Yogesh Chavda's son used ChatGPT to write essays, introducing him to the tool's potential.
This led Chavda to explore its capabilities in market research and analysis.

ADVICE

Workflow Restructuring with AI

Restructure workflows around AI, making it the base instead of a bolt-on.
Use AI for research, pitch development, presentations, and content creation.

ANECDOTE

Pinterest Newsletter Launch

At Pinterest during COVID-19, Yogesh Chavda launched a newsletter in five days.
AI could have sped up data mining, content creation, and offered more creative options.

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Can you use AI and ChatGPT to learn more about your competitors than you could on your own? Today Yogesh Chavda, Founder of Y2S Consulting, joins us to break down the best methods and use cases to use AI for competitive insights.

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Timestamps:
[00:01:00] Daily AI news
[00:03:30] Yogesh Chavda's background
[00:07:25] Using ChatGPT in consulting
[00:11:30] How companies like Pinterest can use ChatGPT
[00:15:13] AI & ChatGPT speed up competitive insight process
[00:19:14] Exploring various use cases for creative content
[00:23:33] Final takeaway

Topics Covered in This Episode:
- Discussion of various AI tools and plugins:
- Plugin on ChatGPT for creating short videos using stock imagery
- Amazement at the quality of voice tonality and script generated by the plugin
- Tools enabling engagement in creative work previously thought impossible
- Small businesses using tools for communication like TikTok posts and long-form videos
- Accessibility of tools with a laptop and proper guidance
- Mention of China's Internet giants ordering $5 billion worth of Nvidia chips for AI ambitions
- Recognition of Nvidia's importance in powering the generative AI movement in both US and China
- Focus on using AI for competitive insights and analysis

- Examples of using ChatGPT in consulting work:
- Understanding client's industry and pain points
- Crafting presentations for conferences
- Creating blog posts for weekly LinkedIn posts
- Experience of helping engage customers at Pinterest during COVID-19 pandemic

- AI news:
- TikTok asking creators to label AI content
- Microsoft's new language model called Gorilla outperforming GPT 4
- Discovery of ChatGPT and its potential for productivity, research, and information mining
- Transformation of work processes and incorporation of generative AI
- Consulting focus on overcoming brand stigma and building a database using chat GPT and website scraping plugin
- Mention of plugins for creating videos and analyzing websites

Keywords:
AI, SEO assistant, keywords, episode, project, use cases, blog, subscribe, plugin, ChatGPT, short videos, stock imagery, voice tonality, script, editing, creative work, small businesses, communication, TikTok posts, long-form videos, laptop, guidance, China, Internet giants, Nvidia, AI ambitions, US economy, generative AI movement, competitive insights, analysis, guest, Yogesh Chandra, y2s consulting, consulting work, client's industry, pitching, presentations, conferences, outline, blog posts, LinkedIn, productivity enabler, Pinterest, COVID-19 pandemic, newsletter, team, data mining, Jordan Wilson, everyday AI podca

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