Generative Now | AI Builders on Creating the Future
Gaurav Misra: Building an AI-Powered Creative Studio
Dec 7, 2023
Gaurav Misra, Co-Founder and CEO of Captions.AI, talks about his journey from being a design engineer at Snap to founding a top-tier AI company. They discuss the rise of talking videos on TikTok, the challenges of app development, and explore the future of video editing and AI applications.
01:08:39
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Quick takeaways
- Captions.AI shifted its focus from building a social network to video editing, leading to a significant increase in user traction.
- Captions.AI designed its video editing app with simplicity in mind to cater to beginners and non-professionals.
Deep dives
Transitioning from Social Network to Video Editing App
After realizing the limitations and challenges of building a successful social network, the team at Captions decided to pivot their focus towards video editing. They started by introducing word-based editing, allowing users to easily edit videos by manipulating the text. This change in direction proved to be a game-changer, as the app's trajectory dramatically shifted and gained traction among users.
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