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Generative Now | AI Builders on Creating the Future

Gaurav Misra: Building an AI-Powered Creative Studio

Dec 7, 2023
Gaurav Misra, Co-Founder and CEO of Captions.AI, talks about his journey from being a design engineer at Snap to founding a top-tier AI company. They discuss the rise of talking videos on TikTok, the challenges of app development, and explore the future of video editing and AI applications.
01:08:39

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Podcast summary created with Snipd AI

Quick takeaways

  • Captions.AI shifted its focus from building a social network to video editing, leading to a significant increase in user traction.
  • Captions.AI designed its video editing app with simplicity in mind to cater to beginners and non-professionals.

Deep dives

Transitioning from Social Network to Video Editing App

After realizing the limitations and challenges of building a successful social network, the team at Captions decided to pivot their focus towards video editing. They started by introducing word-based editing, allowing users to easily edit videos by manipulating the text. This change in direction proved to be a game-changer, as the app's trajectory dramatically shifted and gained traction among users.

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