The Aboard Podcast Dan Frommer: Consumers in the Age of AI
Dec 16, 2025
Dan Frommer, founder of The New Consumer and an expert in consumer trends, joins the discussion about how AI shapes our buying habits. He traces the evolution of direct-to-consumer brands and the influence of platforms like TikTok Shop. Frommer reveals generational differences in AI perceptions, noting that while millennials express optimism, Gen Z exhibits skepticism. He also touches on the rise of health optimization as a status symbol and offers insights on integrating AI into consumer engagement strategies for product teams.
AI Snips
Chapters
Transcript
Episode notes
Digital Natives Changed Consumer Playbooks
- Digitally native brands rewired how ordinary products are marketed and sold.
- Their low prices and thin margins often failed once customer-acquisition costs rose.
Triangulate Data Sources
- Use multiple data sources before drawing conclusions about consumer trends.
- Combine public data, partner datasets, and original surveys for a clearer picture.
Online Identity Shapes Consumer Behavior
- Younger generations feel more like themselves online than older generations.
- That online identity shift changes trust, adoption of tech, and shopping behavior.