Episode 4: Selling Through Teaching With Nathan Barry

Hosted by  Brennan Dunn and  Eric Davis with guest  Nathan Barry.

Show Notes

00:19 – Nathan Barry ( twitter  blog)

• Freelance Designer
• OneVoice App
• Commit App
• The App Design Handbook

01:14 – Show topic goals

• Building a passive income stream outside a freelancing business
• Balancing client work while developing products
• How product offerings affected his freelancing business
• Building products while freelancing

01:53 – Nathan’s professional career background
03:35 – Products to supplement a freelancing income
05:06 -  OneVoice
06:59 – Building products while freelancing
08:12 – Having multiple revenue streams
09:44 -  Commit
10:33 – Marketing

• The product business feeds the freelancing business
• Having your own projects generates business

12:36 – Books as the new business cards
14:37 – Getting paid to get leads
15:02 – Gaining trust and reputation
17:30 – Becoming the authority and educating and influencing clients

• Offering freebies
• Inexpensive products
• Blog posts and mailing lists

22:48 – Teaching what you know and giving away information generates income
26:49 – Repeating your message

Resources

Nathan  -  Smashing Magazine’s The Mobile Book
Brennan  -  WiseCash
Eric  - The Entrepreneur’s Notebook: Part 1  Part 2  Part 3

Action Steps

Start teaching. Setup a blog, pick 1-3 topics you know and want to be known for, and write them. Don’t over-think it, just start teaching.

Transcript

We’re hoping to get a transcript later.