Sales Transformation #499 S2 Episode 368 - IN A RELATIONSHIP: Understanding Your Buyer’s Relationship To Your Product
IT’S TIME WE HAVE A DEEPER UNDERSTANDING
What sellers usually fail to take into consideration is that buyers have a relationship with the product they are using and not just the seller. Duane gives light on this matter and explains why it’s important to understand your buyers’ relationship with your product, and you will learn more about it in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
DUANE: Understand your buyers’ interaction with your product
“You have to understand your buyers' relationship with your product. Meaning, if you're selling into a market, that is not normally very tech-savvy, you can't expect them to self-serve the entire time, because it goes against their grain and their way of buying.”
Connect with Duane
Duane Dufault | SellingSaaS | DuaneDufault.com
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