Brian Bauer - CRO Agency Owner, Businesses that Survive a Pandemic, Brand & Conversions

In this episode we are joined by Brian Bauer.  He is the founder of a CRO Agency called Bauer Entertainment Marketing.  We first talk talk about his journey from becoming a 3rd generation drummer in his household, his work on in radio, becoming a member of a touring band and landing in Nashville where he eventually takes all that experience in the entertainment industry and builds an agency to help others.

One of my favorite parts of the conversation is how his team and agency responded to the pandemic.  How they maintained their momentum and grew over 300% since.  We talk about how he survived, what he did for his clients and we identified some key traits for those that kept their businesses open.

From there we talk about story.. after our initial conversation I really wanted to highlight how he took his story and love for entertainment and baked that into his brand story.  Then we land on another thing he’s passionate about - conversions.  He shares some key insights into how a business can incrementally improve their conversion rates and how we can adapt to an environment where ads become more expensive and more difficult to target.  Good stuff!  Enjoy!