Episode 85: How to build and scale an ABM strategy and functions with Corrina Owens

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Join me and Corrina Owens, Senior ABM Manager @Gong talking about building and scaling ABM in B2B tech companies.

​We'll cover:

- ​How to embed ABM into daily marketing operations: Gong's example

- ​How to scale ABM without significantly increasing the marketing budget

- ​How to build ABM team: roles & functions

- ​How to measure ABM success

​Gong's most successful ABM campaigns

Corrina on Linkedin: https://www.linkedin.com/in/corrina-owens/

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