The Secret to Amazon’s Growth: Psychological Flexibility

In this powerful talk at the Greatness Factory, Coach Burt challenges the idea that you need to find your “why” to achieve success. He explains the importance of psychological flexibility, the willingness to take action even without perfect systems or guarantees, and how leaders can build momentum through consistent action. Drawing lessons from Amazon’s early days, Coach Burt shows how everything big starts small—and why focusing on the next step is the key to long-term growth.

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