Screw It Just DO It with Alex Chisnall Food Porn Meets Social Media with SORTED! Food
"It's cool to be a foodie now. Whereas it used to be a very niche thing, all over now..whether it's pop-up food markets or open kitchen restaurants... food on TV, and in the real world, is a kind of cool space to be in."
Join Jamie Spafford 'live' on March 28th in Bournemouth: Just visit the Eventbrite page for StartUpU.
And on this week's show I speak to Jamie, Ben, Mike and Barry who launched SORTED food in 2010 after finishing university.
The Wall Street Journal calls their show "food porn meets social media" whilst The Independent calls them "the food equivalent of Instagram or Spotify".
They describe their own show as a "mix of food, recipes, video and banter".
With over TWO million social followers including Barrack Obama and David Cameron, and ELEVEN million downloads per month, I spoke with the guys to find out how they became the world's most engaged cooking channel - that's also inspiring a younger generation to think more about what they eat.
Let's StartUp!