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Business Daily

Brazil at work: Black and held back

Mar 21, 2022
17:28

Despite the quotas and positive discrimination, many black Brazilian professionals still struggle to feel accepted and get promoted.

Ivana Davidovic hears from Luiza Trajano - Brazil’s richest woman and the owner of the country’s largest retailer, Magazine Luiza - who explains why she decided to launch a coveted management trainee scheme for black people only. Former model and director of the Identities of Brazil Institute NGO, Luana Genot, talks about her own experiences of being held back because of the colour of her skin and her work helping companies change their culture around black staff.

Alabe Nujara recalls being the first in his family to go to university and feeling out of place as a black man, which inspired him to successfully campaign for the introduction of quotas for historically disadvantaged students at federal institutions. Plus Brazilian sociologist Graziella Moraes Silva discusses why Brazil has an image of a racially inclusive society, which many black people would not recognise as their reality.

(Picture: Worried young businesswoman in office corridor in Brazil; Credit: Getty Images)

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