In the wake of the financial crisis, there was an expectation that robo-advisors – digital platforms that manage money – would take over investing. Years later, that hasn't happened. But with hundreds of billions of dollars under management, robo-advisors have been successful at driving the adoption of investing among millennials.
So how do you build a robo-advisor? On this episode of The Bid, Adam French, Co-Founder of Scalable Capital, talks about his process for doing just that. Adam discusses the challenges he faced in building Scalable Capital from the ground up and how robo-advisors can help increase transparency and trust in the investment process.
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